An experienced voice in a unique industry
Text Factory’s Aidan Goldstraw spent eight years in the editor’s chair of Promotional Product Distributor (PPD), a magazine aimed at the UK’s business gifts market. In doing so, he acquired a comprehensive knowledge about this unique industry. If you’re in the promo game, why not team up with someone who already speaks your language? Here are just a few ideas to tempt your appetite . . .
PPD began life as a promotional vehicle for the software and exhibitions of its owner, Trade Only (now Customer Focus).
In its earliest incarnation, it was little more than a news sheet distributed to the company’s existing clients.
By the time Aidan assumed the role of editor in 2008, PPD had grown into a full-blown magazine but the design was somewhat unfocused and the contents a collection of largely unedited press releases.
Aidan’s brief was to become the ‘public face’ of PPD and transform it into a respected source of ‘hard news’ for the industry. In doing so, PPD tackled key issues such as child labour, factory safety, ‘phoenix’ companies and rogue traders.
Aidan’s experience in mainstream news brought a new, hard-hitting approach which grew both readership and advertising.